mermid.com
This Privacy Policy outlines how MERMID collects, uses, shares, and safeguards your personal information when you interact with mermid.com (referred to as the “Site”).
Information Collection
When you visit the Site, certain details about your device are automatically gathered, including web browser specifics, IP address, time zone, and select cookies. Additionally, we collect information about the web pages or products you view, referral sources, and your interactions with the Site—collectively termed “Device Information.” This data is passively collected using technologies like cookies, log files, web beacons, tags, and pixels.
In addition to Device Information, when you make a purchase or attempt to do so through the Site, we collect specific details including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number—termed “Order Information.”
Utilization of Your Information
The Order Information collected is used primarily to fulfill your orders, including processing payments, arranging shipments, and providing invoices or order confirmations. Furthermore, this data is used to:
- Communicate with you
- Evaluate orders for potential risk or fraud
- Provide tailored information and advertising about our products or services based on your preferences
Device Information assists us in screening for potential risk and fraud, particularly via IP addresses, and contributes to the enhancement and optimization of our Site. This includes generating analytics on customer interaction and assessing the efficacy of marketing and advertising campaigns.
Sharing Your Information
For effective utilization of your Personal Information, we share it with third-party service providers. For instance, our online store is powered by Woocommerce—find out more about how Woocommerce handles Personal Information at their website /legal/privacy. We also use Google Analytics to comprehend user behavior on the Site—learn more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. To opt-out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.
Finally, we may disclose your Personal Information to comply with laws and regulations, respond to legal requests, or safeguard our rights.
Contact Us
For more information about our privacy practices or if you have questions or complaints, please contact us by e‑mail at info@mermid.com